PG Live saw POC Member, Danilo, host one of the first appearances of Evie, Mummy Pig’s new baby and a much anticipated addition to Peppa Pig’s family.
The ever-popular children’s brand, Peppa Pig, is owned by POC Member Hasbro, which announced the addition of Baby Evie at Licensing Expo last month. PG Live is one of the first in-person sightings of Evie, courtesy of another POC Member, Rainbow Productions.
Claire Bates, senior marketing and sustainability leader at Danilo, commented, “As proud Products of Change members, it’s been brilliant to exhibit at PG Live this year and see so much excitement around our official new card ranges. Our clean, crisp stand – with its creamy white backdrop, wooden shelves and natural furniture – gave the perfect setting to showcase our latest designs. And we were thrilled to welcome Peppa, Mummy Pig and Baby Evie herself to the stand for one of her first ever appearances to see our new official Peppa Pig and Baby Evie card range! They certainly caused a stir, drawing crowds, smiles and plenty of photo ops – a joyful moment that perfectly captured the spirit of the show.”
Held at the Business Design Centre, London 3-4 June, PG Live is the UK’s only specialist greeting card trade fair, offering the greatest collection of greeting card publishers in the world, while bringing the greeting card community together under one impressive roof for a relaxed, enjoyable two-day show.
The impressive exhibitor line-up – from major publishers and leading brands to boutique names and new designers – is matched by the friendly, supportive atmosphere, which is a key part of PG Live’s appeal.
